The redesign of the Town of Rosemère’s logo is consistent with its move to keep pace with the evolution and trends of modern society, maintaining its complicity with its population. As with its previous logo, the wild rose is at the centre, evoking Rosemère’s green spaces and country flavour. To the right, the apostrophe takes on the shape of a flower, illustrating healthy blooming and growth as well as the accent on the e "È". Split in two, the rose gives rise to a stylized R recalling the name of the Town. This can illustrate Labelle Boulevard, which divides the town in two. On the left of the rose are three waves representing the Mille-Îles River, which nourishes the flower. This water in motion conjures up the source of natural vitality and balance, which are among Rosemère’s key elements. The navy blue symbolizes the water while recalling the excellent structure of the urban organization. The read, meanwhile, evokes the town’s vitality, strength, courage and creative life. The combination of the two colours underscores qualities of fairness, justice and respect. Under the logo, we find the Town of Rosemère's motto “ Live Blossom Grow ”, which originates from the Latin motto Viva Florea Crestat.
Coat of Arms
In addition to recalling its history, the Town of Rosemère’s coat of arms expresses its desire to preserve the environment and beautify the town.
" Viva Florea Crestat "
The Latin words "Vivat floreat crestat" inscribed on the scroll of the coat of arms is Rosemère’s motto encouraging its population to contribute to the growth and flowering of plants—in particular roses so abundant in and around Rosemère.
Indeed, the rose at the centre of the coat of arms evokes the name of the town, while the sheaf of corn brings to mind the farmlands and the people who tended them. The rosebush to the right reminds us that Rosemère used to be a vacation destination, welcoming numerous seasonal visitors in the late 19th century.
The crescent on the left-hand side is a reminder of the crescent adorning Jean-Baptiste de Céloron de Blainville’s coat of arms, while the cross to the right represents the Parish of Sainte-Thérèse from which Rosemère later separated to become first a parish and then a town. The crown on the coat of arms symbolizes Rosemère’s status as a municipality, and the fleur-de-lys refers to Rosemère’s location in Québec.
The dominant colours of the coat of arms are blue and red. The colour blue—aside from being the colour of Jean-Baptiste de Céloron’s coat of arms—reminds us that Rosemère developed and spread on the banks of the Mille-Îles River. The red refers to the origin of the English word "mere." Some people think that it means "marsh," while others think it simply means "nearby." In fact, the coat of arms takes both meanings into account: Rosemère derived its name from its abundance of roses and the nearby Parish of Sainte-Rose. The Town of Rosemère would like to express its sincere thanks to all residents who contributed to the design of the Town’s coat of arms.
The meadow rose (Rosa blanda), the floral emblem of Rosemère
The meadow rose (Rosa blanda Ait.) is a wild rose native to North America and one of six varieties found in Québec. Wild roses differ from cultivated roses by their five rose petals and short blooming time, which extends over approximately two weeks, from the end of June to early July. The meadow rose is unquestionably the most prevalent variety in southern Québec and can be found as far north as James Bay. Outside Québec, the meadow rose extends as far as the Prairies to the west, Nova Scotia to the east, and Pennsylvania to the south. It generally grows in calcareous soils (produced by marine and lacustrine deposits) with average moisture, and is often found along forests and wooded areas. It is easy to distinguish from other varieties by its absence of barbs (thorns located at the base of leaves and stems) and bristles (smaller thorns located elsewhere on the plant) on stem terminals.
The Rosa blanda was first discovered in 1760 by Joseph Banks, a British naturalist who was then part of an expedition to Newfoundland. He is said to have taken a specimen from Newfoundland and received other similar ones from Hudson’s Bay. Returning to England with these specimens, it was Aiton, a renowned taxonomist (specialist in plant identification) at the time, who gave the rose its name and formal description in 1789.
In the early 2000s, the Town of Rosemère and the "Société d’horticulture et d’écologie de Rosemère" (Rosemère horticultural and ecological society) proposed that the municipality adopt a floral emblem. As the very name of the Town is reflective of the abundance of wild roses found on its territory at the time it was first established, Dr. Anne Bruneau of the University of Montréal and her collaborators were invited to identify the roses that had been found on site. They noted that all the wild roses were of the same variety. The Rosa blanda therefore became the floral emblem of the Town of Rosemère in 2003, in recognition of the region’s wild roses that gave the Town its name.