LOGO & COAT OF ARMS

The Town of Rosemère, besides boasting a magnificent coat of arms, also prides itself of having a prestigious logo of contemporary design entirely in keeping with the town's image. The logo is, indeed, a true reflection of the city's distinct character. The straight green lines symbolize both the many green spaces and the superb architectural layout of the town. The rose evokes the Rosemère's countless flower gardens, while the wavy line represents the nearby river. And, of course, the decorative R stands for the town's initial.

Coat of Arms

Have you ever thought about what Rosemère's coat of arms really signifies? If not, then let us explain. The coat of arms is representative of Rosemère's history, philosophy, and its desire to preserve the beauty of its lovely townscape and surrounding natural areas. The design on the coat of arms fully captures this philosophy that has earned Rosemère the title of Canada's most beautiful city.

"Vivat floreat crestat"

The Latin words "Vivat floreat crestat" inscribed on the scroll of the coat of arms is Rosemère's motto encouraging its population to contribute to the growth and flowering of plants—in particular roses so abundant in and around Rosemère. Indeed, the rose in the centre of the coat of arms lends the town its name, while the sheaf of corn brings to mind the farmlands and the people who tended them. The rosebush to the right reminds us that Rosemère used to be a vacation destination, welcoming numerous seasonal visitors in the late 19th century.

The crescent on the left-hand side is a reminder of the crescent adorning Jean-Baptiste de Céloron de Blainville's coat of arms, while the cross to the right represents the Parish of Sainte-Thérèse from which Rosemère later separated to become first a parish and then a town. The crown on the coat of arms symbolizes Rosemère's status as a municipality, and the fleur-de-lys is evocative of the fact that Rosemère lies on Quebec territory.

The dominant colours of the coat of arms are blue and red. The colour blue—aside from being the colour of Jean-Baptiste de Céloron's coat of arms—reminds us that Rosemère developed and spread on the banks of the Mille-Îles River. The red colour refers to the origin of the English word "mere.” Some people think that it means "marsh,” while others think it simply means "nearby.” In fact, the coat of arms takes both meanings into account: Rosemère derived its name from its abundance of roses and the nearby Parish of Sainte-Rose. The City of Rosemère would like to express their sincere thanks to all those residents who have helped design the new and unique coat of arms for the Town of Rosemère.

The meadow rose (Rosa blanda), the floral emblem of Rosemère

The meadow rose (Rosa blanda Ait.) is a wild rose native to North America and one of six varieties found in Québec. Wild roses differ from cultivated roses by their five rose petals and short blooming time, which extends over approximately two weeks, from the end of June to early July. The meadow rose is unquestionably the most prevalent variety in southern Québec and can be found as far north as James Bay. Outside Québec, the meadow rose extends as far as the Prairies to the west, Nova Scotia to the east, and Pennsylvania to the south. It generally grows in calcareous soils (produced by marine and lacustrine deposits) with average moisture, and is often found along forests and wooded areas. It is easy to distinguish from other varieties by its absence of barbs (thorns located at the base of leaves and stems) and bristles (smaller thorns located elsewhere on the plant) on stem terminals.

The Rosa blanda was first discovered in 1760 by Joseph Banks, a British naturalist who was then part of an expedition to Newfoundland. He is said to have taken a specimen from Newfoundland and received other similar ones from Hudson’s Bay. Returning to England with these specimens, it was Aiton, a renowned taxonomist (specialist in plant identification) at the time, who gave the rose its name and formal description in 1789.

In the early 2000s, the Town of Rosemère and the "Société d’horticulture et d’écologie de Rosemère” (Rosemère horticultural and ecological society) proposed that the municipality adopt a floral emblem. As the very name of the Town is reflective of the abundance of wild roses found on its territory at the time it was first established, Dr. Anne Bruneau of the University of Montréal and her collaborators were invited to identify the roses that had been found on site. They noted that all the wild roses were of the same variety. The Rosa blanda therefore became the floral emblem of the Town of Rosemère in 2003, in recognition of the region’s wild roses that gave the Town its name.